For small businesses, the need for the right marketing or advertising mix has never been greater. The competitive landscape is increasingly intense. Customers are more demanding and less brand-loyal. Your brand promises and values must be articulated (and delivered on) in a continuing and consistent fashion.
When starting a small business, one of the most important steps is deciding which business structure fits your idea the best. Although the process and amount of circulating information may be overwhelming, the legal entity of your business is crucial to your success. Two of the most common forms available for startups and small businesses are the LLC and sole proprietorship.